After the redevelopment of Fir Park was completed in the mid 1990s the slogan “Keep Cigarettes Away From The Match” adorned the roof of the East Stand for over a decade but this wasn’t the first time the club opted to use health related slogan. In later years the club decided to use the space for advertising purposes much like the South Stand has done over the years with Motorola, Zoom Airlines and Maxim Office Park.